Choosing the Right Paper GSM for Wedding Invitations
Mila and May card options
When designing wedding invitations, one of the most crucial yet overlooked elements is the paper GSM. GSM, short for grams per square meter, measures the weight of paper. The right GSM not only impacts the look and feel of your invitations but also conveys the elegance and thoughtfulness of the event. Here’s a guide to help you navigate the world of GSM for wedding invitations.
Understanding GSM
• Low GSM (80-120 GSM): These papers are lightweight, often used for printing documents. While they’re cost-effective, they lack the premium quality suitable for wedding invitations.
• Mid GSM (120-250 GSM): These offer a balance of flexibility and durability, often used for flyers or brochures. Some minimalist or modern wedding invitations may use papers in this range.
• High GSM (250-400 GSM): Papers in this range are sturdy, luxurious, and perfect for creating a high-quality invitation. Heavier papers feel more substantial and are often preferred for premium wedding invitations. This is the range our stationery here at Mila and May falls into.
Ideal GSM for Wedding Invitations
Mila and May client photos
For most wedding invitations, a GSM of 250-350 is ideal. It provides the perfect balance of elegance and sturdiness, ensuring your invitations feel significant while being easy to handle. Here’s how to choose the best GSM for your wedding invitation needs:
1. Traditional and Formal Invitations:
Opt for 300-350 GSM for a classic, formal look. These papers feel heavy and luxurious, setting the tone for a grand occasion. Pair them with embossed lettering, foil stamping, or letterpress for added sophistication.
2. Modern and Minimalist Invitations:
A 250-300 GSM paper works well for modern designs that prioritise simplicity. Smooth matte finishes or textured options like linen paper can enhance the elegance without being overly ornate.
3. Eco-Friendly Invitations:
For sustainable designs, choose recycled papers with GSM in the 200-300 range. These often feature unique textures that add character to your invitations while being kind to the environment.
4. Layered or Pocket Invitations:
If your design includes multiple layers or a pocket fold, ensure the base layer is 300-350 GSM for durability. For inserts, use slightly lighter paper, around 200-250 GSM, to avoid adding too much bulk.
Finish Options to Complement GSM
Die cut menu with white ink printing on 300gsm black card
The GSM alone doesn’t determine the overall feel of your wedding invitations. The finish also plays a significant role:
• Matte Finish: Creates a smooth, non-reflective surface, ideal for minimal and contemporary designs.
• Glossy Finish: Offers a polished look, perfect for invitations with vibrant colours or photographs.
• Textured Finish: Adds depth and tactile appeal, ideal for rustic or vintage-themed weddings. Common textures include linen, felt, and laid finishes.
• Foil or Embossing: Works best on high-GSM paper, enhancing the luxurious feel.
Consider Practicalities
While the weight and finish of the paper are vital, remember to account for practicalities:
• Mailing Costs: High-GSM papers can increase postage costs, especially for multi-layered designs.
• Print Compatibility: Ensure the GSM you choose is compatible with your printer, particularly for DIY invitations. Heavier papers may require specialized equipment.
• Durability: Invitations with a GSM of 250 or higher resist creasing and bending, ensuring they look pristine when received.
Conclusion
Photography by Eikon
The GSM you choose for your wedding invitations should align with the theme, tone, and practical considerations of your event. Whether you’re aiming for a luxurious, eco-friendly, or minimalist vibe, understanding GSM will help you select the perfect paper to bring your design to life.
By prioritising the right paper quality, you’ll ensure your invitations leave a lasting impression, setting the stage for the memorable day ahead.
xo Mila and May
